You have a great product to sell to Japan?  Are you considering having an booth in an exhibition or opening a popup shop to test the market? How much to cost to put a 1-2 day shop in the central Tokyo?  Or, are you planning to have a concert in Japan? You find all information here!

 

Exhibition halls in Japan are not as big as the ones in Europe or China. The biggest one in Japan is Tokyo Big Sight in Tokyo which has 80000 sqm (for the exhibition space it is just above top 70 in the world. )and the second one, Makuhari Messe in Chiba, 7000 sqm. And these halls are not that close to the city center. It is around 1-2 hours by train from the central Tokyo.

 

If you like to exhibit in the middle of the Tokyo city, you can take a look at Tokyo International Forum which is very close to Tokyo central station. Its biggest hall is Hall E with 5000 sqm.

  

<<For booth design, planning, management at exhibition and messe in Japan and China, talk to us!>>

Name: Sapporo Dome

Address: Sapporo, Hokkaido

Capacity: 41,484 (football)

40,476 (baseball)

53,796 (max. with temporary seats)

 

 

Note: It is a baseball and football stadium. 

The Nippon ham fighters which used this stadium for years will build a new baseball stadium.

Name: SAPPORO CONVENTION CENTER

Address: Sapporo, Hokkaido

Capacity: 20,309 sqm, 2500 people concert hall

Note: built in 1967

Name: Tokyo Dome

Address: Tokyo

Capacity: 42,000–55,000 (event)

46,000 (baseball)

Note: There is a Tokyo dome city theme park next to this. Called "Big egg". Many famous musicians do gigs there.

Name:  Tokyo Budokan

Address: Tokyo

Capacity: 14,471

Note: Budo-kan means "martial arts hall". But it is so famous for the music live that in Japan the musician is considered to be "big" if it could do a live in the Budokan.

Name: Tokyo Big Sight

Address: Tokyo

Capacity: 102,887sqm

Note: The exhibition hall of Japan. Not too far from Shinbashi station in Tokyo. There are many exhibitions including Anime event through year.

Name: Tokyo International Forum 

Address: Tokyo

Capacity: 5012 seats

Note: Not big but many job fairs take place there because of its location. Right next to Yuraku-cho station

Name: Nagoya International Exhibition Hall

Address: Nagoya

Capacity: 13870 sqm

Note: Nagoya has Toyota and many car related companies. This venue often used for car related exhibition in Nagoya area. Built in 1972. LEGO land Japan is right next to it.

Name: Nagoya Dome

Address: Nagoya

Capacity: 40500

Note: Baseball stadium and concert hall.

Name: Nagoya Dome

Address: Nagoya

Capacity: 40500

Note: Baseball stadium and concert hall.

Name: Osaka jo hall 

Address: Osaka

Capacity: 16000

Note: For a major performer, this is the place for a live in Kansai area. Artists who did lives there include Britney Spears, Janet Jackson, Whitney Houston, Celine Dion and Mariah Carey.

Name: Fukuoka Yafuoku! Dome  (originally called Fukuoka Dome. The name may change)

Address: Fukuoka

Capacity: 38,561 (baseball)

42,000 (concert)

Note: Big baseball stadium in Fukuoka to cover Kyushu area. If you do a big live, use this for Kyushu area.

Name:  WEST JAPAN GENERAL EXHIBITION CENTER

Address: Fukuoka

Capacity: 8000sqm

Note: also called Asia Import Market (AIM) 

What is "popup store"? You hear this term a lot in Japan. It is the same meaning as "popup retail". It is a temporal shop only open for some days or some weeks. 

 

In the era of multi channel marketing, the popup store is quite a popular way to launch a foreign brand in Japan, promote new collection of a brand, promote products of online store.

 

The tenant cost is high in the center of big cities in Japan like Tokyo, Osaka. The rent agreement is also not so flexible which results in risk. To leverage this cost, the popup retail has become a quite popular as it can reach the customers easily and promote the brand at a relatively lower cost.

What should you look at and put when you plan to have a popup retail store in Japan?

 

1. you set a goal clearly. What do you want to achieve with this store? Do you want to sell at the store? Or do you want to promote your brand? Without this, your success is not so certain.

 

IF you want to sell, here is a set of golden rules.

1. Low cost item

Unlike an established shop, people usually are not expected to know about the shop or your brand. They are not prepared to pay a lot. If you want to sell, put something reasonably priced.

 

2. Item with an eye catching design

Your item needs to have a quite cool design to get the attention of the people walking by. With the combination of the shop design, your cool looking item will get an attention and people may stop by.

 

3. Seasonal item

If the item is something people can buy anytime, they will wait. If you want to sell from your popup retail shop, you need to make the item seasonal or even the shop-only item where people can only buy from this popup store.

 

4. Item good as a present

You may put the popup store at a location where many people come and go. Some people are just on way to meet their loved ones or friends. If your item is something a person needs to carry all day, the person will pass. If the item is great as a present, like a flower, the person may have a reason to buy from you!

How much do you pay for the rent of the popup store in Japan? Here is some example. It depends on where a lot and what you get from the venue. You better choose a place with a table, the hanger frame, a cashier machine etc. rather than you prepare all of these.

 

Rental space along a big street

Omotesando

27000JPY or more per day 45 sqm

 

Shibuya

21000JPY or more per day 25 sqm

 

Harajuku

25000JPY or more per day 50 sqm

 

Shimokitazawa

10000JPY or more per day 10 sqm

 

Kichijoji

12000JPY or more per day 27 sqm

 

Daikanyama

13000JPY or more per day 10 sqm

 

Shopping mall in Tokyo

20,000JPY or more per day 2 sqm

The place for young fashion in Shibuya, Tokyo. Close to the famous Shibuya crossing.

Owner: Tokyu Corporation

Website

One of the most luxurious department store in Japan.

Very close to Shinjuku Sanchome station 

Owner: Mitsukoshi Istan Holdings

Website

One of the most luxurious department store in Japan.

Very close to Osaka station 

Owner: Hankyu Corporation

Website

The place for young fashion in Osaka. 

Owner: Tokyu Corporation

Website

The place for young fashion in Fukuoka. 

Owner: Tokyu Corporation

Website

 

Better book the hotels soon

 

Hire a Japanese speaking staff

 

Plan early

 

Know the regulation

We are experienced experts for the exhibition booth, design, management and merchandising, event planning.

 

<<For booth design, planning, management at exhibition and messe in Japan and China, talk to us!>>

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